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Latest Trends, Industry Insights & Guides | Innblac UK Blog

Why the Same Jeans Fit Differently in Different Colours

For UK denim brands, retail buyers, and fashion consumers alike, few sizing mysteries are as common—or as frustrating—as buying two pairs of jeans in the exact same style, brand, and labeled size, only to find they fit completely differently. A pair in raw dark indigo might zip up perfectly at the waist, while the exact same model in washed black or vintage ice-blue feels tight across the hips, gapes at...

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